Google Analytics 4 (GA4) is presenting built-in functionality that enables users to generate landing reports.
Used to identify the effectiveness of landing pages, these reports collect information about visits to a site, allowing web designers to evaluate and optimize their landing pages.
Officially launched in mid-October 2020, GA4 is the replacement for Universal Analytics (UA), which is being sunsetted in July 2023.
Before this update, which is being rolled out to users slowly, landing page reports needed to be manually built. This was an unintuitive procedure, which required multiple clicks.
Landing Page Reports Available in Dashboard
You can find the landing page report in the Engagement area of the left navigation in your GA4 dashboard.
The default, automated report includes metrics for Views, New Users, Typical Engagement Time per Session, Conversions, and Total Revenue. Nevertheless, these fields can be changed and personalized to each webmaster’s individual requirements.
Developing customized reports is an uncomplicated process:
- Click the “Customized Report” icon in the upper right corner.
- Click “Metrics” and add or get rid of the ones you desire in your report.
- Hit “Apply” and create your report.
GA4 Supplies More Performance Than Past Platform
One of the significant upgrades from UA4 to GA4 was the ability to combine both web and app information into the very same home. Google’s previous analytics program tracked screen views individually for mobile-specific homes.
GA4 added a brand-new “Occasion” segment while also including new metrics, consisting of “Engaged Session,” “Typical Engagement Time per Session,” and “Engagement Rate.”
Whereas UA provided a vast array of basic reports, UA4 has far less. Examining data in GA4 has typically required extra work, either via the development of a custom “Expedition” report or by exporting the data.
Overall, the functionality of GA4 seems to be tailored towards gathering and keeping an eye on occasions on a website instead of tracking pageviews and sessions.
GA4 Focused On User Data And Information Sources
Another considerable change from UA to GA4 remained in information collection and privacy. Unlike its predecessor, GA4 does not gather or save IP addresses.
It likewise streamlined the process of erasing information while providing users with choices concerning how long their data is saved and if their area is tape-recorded.
Source: @kristaseiden on Twitter
Included Image: G Tbov/SMM Panel