Microsoft Announces Store Advertisements & Other Updates

Microsoft released its latest round of advertising item updates today.

Amongst the leading updates is the launch of Microsoft Shop Advertisements on desktop devices.

The updates to Microsoft’s advertising items consist of:

Microsoft Store Ads
In-Market Audience Expansion
Responsive Search Ads Update

Let’s dive into each update and how to take advantage of each as a marketer.

Broaden Reach With Microsoft Shop Ads

If you remain in the app or gaming market, this update is for you.

This brand-new format will display your ad in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More particularly, the ads will show in the Apps and Video gaming tabs in the shop.

Here’s an example of what Microsoft Store ads will look like:

Image credit: Microsoft Ads Blog Site, January 2023 A few of the benefits of the brand-new Microsoft

Shop advertisements consist of the following: Expanded discovery of your app or game on extra gadgets Easy campaign setup and management within the Microsoft Advertisements platform Compatibility with the current UET tag to track habits To start with Microsoft Shop ads

, you’ll need to submit your brand and link store products to your

Microsoft Marketing account. As soon as authorized, you can start utilizing this format instantly. In-Market Audiences Expand Worldwide This next Microsoft Marketing upgrade is for worldwide marketers. Just revealed, the In-Market audience sectors broadened to new markets in the Middle East and Africa. With the expansion, 71

In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

Tanzania Zimbabwe Lesotho Mauritania Mauritius

Namibia

Reunion Island Seychelles Gambia Congo Guinea

Madagascar

Togo Nigeria Last Require Expanded Text Ads While not a new upgrade, Microsoft advised marketers that January 31 is the last day

to create or edit any Expanded Text Advertisement.

Beginning February 1, the just new search ads that

can be developed

are Responsive

Browse Advertisements. If you have existing Expanded Text Ads in your account, they will

continue to serve. Nevertheless, you won’t have the ability to create or modify ETAs

after the January 31 due date.

This will be no

surprise if

you’re running your Microsoft

Browse projects in tandem with Google Browse campaigns. Google was the very first to officially sunset ETAs on June 30, 2022. What To Get Out Of Microsoft Advertisements In 2023 At the end of their January

product update, Microsoft teased a couple of highlights of what’s to come in the list below year.

From the official statement, it seems that Microsoft will continue to separate its advertisement platform from Google by concentrating on the following: Local Browse ads

Marquee advertisements Additional vertical advertisements If you’re unfamiliar with vertical advertisements from Microsoft Advertisements, they officially debuted in September 2021. Presently, vertical advertisements are available for the following

products: Automotive Credit card Cruises Medical insurance Expert services Trips and activities It will be interesting to hear what extra verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Included Image: monticello/SMM Panel