Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a new ad network called Blaze which places advertising on complimentary WordPress.com websites and Tumblr. Marketing starts at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the business owner who established the free WordPress open-source content management system (CMS).

Blaze Advertising Network

The advertising network was originally presented in April 2022 as a network specifically for Tumblr users to place ads on other Tumblr pages.

Automattic announced that the network is now expanded to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will be able to use the WordPress control panel at wordpress.com/advertising to get going picking pages to advertise.

Marketing payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it needs to be set up, either the complimentary or superior version works.

Those who are utilizing Jetpack can then start the project from the WordPress.com control panel at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to select the posts or pages for marketing, clicking on a three-dot (ellipsis) menu to choose the Promote with Blaze option.

The user interface permits advertisers to select the audience that will see the advertisements. Audience choice is segmented by what continent the ads will appear in, what kinds of devices will see the advertisements (mobile or desktop) and by what topic the advertisements will be shown in.

Where Blaze

Advertisements Are Revealed The advertising can appear from among countless Tumblr and totally free WordPress.com websites. Management of the Blaze marketing campaign is done through the dashboard user interface at wordpress.com/advertising.

The projects are set up by an everyday budget plan and by dates that the marketing will be shown. Blaze ads consist of a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, use them carefully to record the viewer’s attention.

Bit: A short text description of your post that appears underneath your image. You can write an optimum of 120 characters here. We recommend utilizing this text to support your heading and offer viewers more context about what they will see when they click the ad and reach your material.

Image: Upload an image to represent your post. You can utilize the crop tool to change your image’s look in the ad.”

Read the official statement by Automattic:

Introducing Blaze: A New Way to Spark Your Development on WordPress.com

Featured image by SMM Panel/Asier Romero